15 methods
Andrea Beliczki

Build a Hero

Find new opportunities by testing the limit of what's possible? Sometimes getting unstuck means zooming out and then dreaming big. Here's your opportunity to get fantastical. Don't worry about viability or resources, worry about saving the world.

Andrea Beliczki

Making Lemonade

Try on a relentlessly positive, can-do attitude before tackling the big stuff. The proverb goes "If life gives you lemons, make lemonade." Practice the art of positive thinking to unlock creative ideas. Use this as a warm-up before brainstorming or to energize your team meetings.

Andrea Beliczki

Make it personal

Build personas of ideas, products or experiences.

Imagine your product is a person. What's its name? What would its ideal date night be? Does it prefer the beach or the woods? This exercise is a playful way to nail down the essence of your idea, product, or service. Use it in ideation or as a way to hone an existing concept.