Brainstorm Rules
At IDEO.org we have seven little rules that unlock the creative power of a brainstorming session.
At IDEO.org we have seven little rules that unlock the creative power of a brainstorming session.
The SWOT Analysis is a long-standing technique of looking at what we have, with respect to the desired end state, as well as what we could improve on. It gives us an opportunity to gauge approaching opportunities and dangers, and assess the seriousness of the conditions that affect our future. When we understand those conditions, we can influence what comes next.
This meeting starter is great because it lets people self-define, gives them a “personality” outside the typical work environment. Additionally,it gives participants quick snapshots of multiple players (since they see many cards as they’re being passed around), and it creates memorable visuals that give people conversation pieces as the meeting progresses.
Often in projects, the learning is all at the wrong end. Usually after things have already gone horribly wrong or off-track, members of the team gather in a “postmortem” to sagely reflect on what bad assumptions and courses of action added up to disaster. What makes this doubly unfortunate is that those same team members, somewhere in their collective experience, may have seen it coming.
A pre-mortem is a way to open a space in a project at its inception to directly address its risks. Unlike a more formal risk analysis, the pre-mortem asks team members to directly tap into their experience and intuition, at a time when it is needed most, and is potentially the most useful.
When exploring an information space, it’s important for a group to know where they are at any given time. By using SQUID, a group charts out the territory as they go and can navigate accordingly. SQUID stands for Sequential Question and Insight Diagram.
Ideation and Concept Development is a process for groups to work creatively and collaboratively to generate creative ideas. It’s a general approach that can be adapted and customized to suit many different scenarios. It includes basic principles for idea generation and several steps for groups to work with. It also includes steps for idea selection and development.
The Make a World game appeals to visual, auditory, and kinesthetic learners because of its layers of interaction. It’s useful (and downright fun) because it lets players imagine the future and take action to create a first version of it. All successful ventures start with a vision and some small, initial effort toward crystallization. Alexander Graham Bell’s vision for the telephone started as highly rudimentary sketches.
Simple, classic brainstorming with two variants. Popcorn - where participants speak out-loud and Round Robin - where participants work in silence and pass their ideas to the next person in turn.
This introvert-friendly brainstorming technique helps groups of any size to generate and build on each other's ideas in a silent but dynamic setting. As the participants keep moving, the exercise is ideal to kick-off a full day workshop or re-energize the group after lunch.
One person is designated as the leader. Others copy exactly how the leader moves. The leader calls on a new person to be the leader, and so on. Follow the follower variation is when the leading gets passed to the entire group and no single person is leading.