Workshop activities to Analyse, Understand and Innovate

Here's a control-group jolt in which we compare the performance of three different groups.

In this workshop groups examine the unintended consequences of new technologies and use those to inspire new potential business opportunities. It looks beyond the common understanding of new technologies, challenging participants to discover unexpected potential and how it might be harnessed. For instance, Instagram was created as a virtual photo album for smartphones, but through the human connection between the people who use it, it has the potential to affect something as deep as our grieving and healing process, as a recent example of this author’s daughter showed.

Een business model canvas helpt om snel een een overzicht te krijgen van een organisatie en haar klanten. Het kan het best gebruikt worden wanneer kleine teams studenten een onderzoeks- en consultancy opdracht uit moeten voeren voor een cliënt, waarbij ze eenduidige adviezen moeten geven. 

You can enable a large group of people to connect with a leader or an expert (the celebrity) as a person and grasp the nuances of how that person is approaching a challenge. With a well-designed interview, you can turn what would otherwise be a passive, often boring presentation into a personal narrative that is entertaining, imparts valuable knowledge, and reveals the full range of rational, emotional, and ethical/moral dynamics at play. You can often turn the interview into an invitation to action, drawing out all the elements needed to spark the participant group’s imagination and encourage cohesive action.

A critical thinking mindset supports people to reflect by using critical thinking questions when they discover and discuss new information. Critical thinking involves the evaluation of sources such as data, facts, media, stories, observable phenomenon, and research findings. Good critical thinkers can draw reasonable conclusions from a set of information and discriminate between useful and less useful details to solve a problem or to make a decision. Critical thinking skills are key to making better, and well-informed decisions.

Spectrum mapping is designed to reveal the diversity of perspectives and options around any given topic and to organize them into a meaningful spectrum. It’s valuable because it unearths information that plays a role in attitudes and behaviours that otherwise may not be visible.

Instead of talking about values that are underlying of the organizations' employees are encouraged to show these values as pictures from magazines. This way it is easier to show, tell and understand perceptions.

This exercise supports a user-centred approach to product and service innovation. Teams create an imaginary user (a persona), map out an average day in his or her life, and identify the challenges that he or she experiences. Teams then use this to brainstorm new products or services that could help with those challenges. Finally, sketches or prototypes of the best ideas are quickly developed presented back to for feedback.