Headlines from the Future
Get inspired today by a world 20 years away.
Sometimes it helps to start from the end. This exercise will help you align with your team on an audacious vision for your project - one that you can work backward from.
Wavemaker Hungary
#GrowFearless #PositiveProvocation
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses.
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses.
Methods in the SessionLab library
Bad Idea Brainstorm
Name all the bad ideas to make room for good ones. Coming up with the perfect solution right off the bat can feel paralyzing. So instead of trying to find the right answer, get unstuck by listing all the wrong ones.
Making Lemonade
Try on a relentlessly positive, can-do attitude before tackling the big stuff. The proverb goes "If life gives you lemons, make lemonade." Practice the art of positive thinking to unlock creative ideas. Use this as a warm-up before brainstorming or to energize your team meetings.
SwitchHats
Build on your ideas by looking at them from someone else's perspective. What would your favorite actor think of your concept? Would your president or prime minister endorse it? What if you were to switch hats with another organization? How would they change or build on your idea?
Build a Hero
Find new opportunities by testing the limit of what's possible? Sometimes getting unstuck means zooming out and then dreaming big. Here's your opportunity to get fantastical. Don't worry about viability or resources, worry about saving the world.
I notice, I wonder
Learn through careful observation.
Observation and intuition are critical design tools. This exercise helps you leverage both. Find clues about the context you're designing for that may be hidden in plain sight.
Make it personal
Build personas of ideas, products or experiences.
Imagine your product is a person. What's its name? What would its ideal date night be? Does it prefer the beach or the woods? This exercise is a playful way to nail down the essence of your idea, product, or service. Use it in ideation or as a way to hone an existing concept.
Tell a Tale
Build empathy by retelling someone's story.
A Day in the Life
Understand your users day-to-day. To better design for people, try shadowing them for a day. By observing someone in their own context, you'll notice details about their life - the way they engage with people, pr their routine - that you'd otherwise never see.
Care package
Let people show you what matters to them.
Give people a chance to explain their priorities in their own words by inviting them to create a care package for a specific purpose.
Capture the right mood
Understand your users through visual artifacts.
A mood board is a collage of images and texture that communicates a feeling or experience. See what inspires people by asking them to make their very own.
Rejection Therapy
Get fresh and perspective by trying something new and (slightly) scary.
Often, we're designing for behavior change. To find emotional common ground with the people you're designing for, observe how it feels to wade into the unknown, and experience how scary trying something new can be.