IAF Methods

2x2 Value Matrix

by for . Last edit was over 2 years ago
60 - 90 any
Part of a workshop where a few ideas have been created and now need to be compared against two values
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Additional info

Goal

A simple method for evaluating and selecting from a limited number of ideas using two values.

Attachments

You will be able to upload attachments once after you create the method.

Materials

  • White board or flip chart and markers

Instructions

Before

Types of participants: any

Time needed: 60 - 90 min depending on the number of ideas and people

Pre-Work Required: the ideas have to be generated. 

Draw a 2x2 matrix on a whiteboard or large sheet of paper. 


During

Determine the values to be held on each axis of the matrix:  eg cost on one axis, impact on another, with the least cost and least impact at the bottom left point, and increasing on a scale of 1-10 on each axis as it moves away from the bottom left.  (The rest of these procedures are based on these values, but you can substitute others as appropriate.) 

Talk through the brainstorm ideas, and intuitively estimate the cost and impact of each idea.  Plot them on the matrix. (With a large group and many ideas, do this as small groups.)

Discuss the plotting of ideas, and choose priorities that balance cost and impact. 

After

Follow-Up Required: process the priorities that have been selected

Usual or Expected Outcomes: agreement about the best option from the list

How success is evaluated: agreement on an idea

Background

Derived from: unknown

History of Development: https://theagileist.wordpress.com/tag/the-value-matrix/

Alternative names: Boston Square:   http://www.marketingteacher.com/boston-matrix/

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