- White board or flip chart and markers
Types of participants: any
Time needed: 60 - 90 min depending on the number of ideas and people
Pre-Work Required: the ideas have to be generated.
Draw a 2x2 matrix on a whiteboard or large sheet of paper.
Determine the values to be held on each axis of the matrix: eg cost on one axis, impact on another, with the least cost and least impact at the bottom left point, and increasing on a scale of 1-10 on each axis as it moves away from the bottom left. (The rest of these procedures are based on these values, but you can substitute others as appropriate.)
Talk through the brainstorm ideas, and intuitively estimate the cost and impact of each idea. Plot them on the matrix. (With a large group and many ideas, do this as small groups.)
Discuss the plotting of ideas, and choose priorities that balance cost and impact.
Follow-Up Required: process the priorities that have been selected
Usual or Expected Outcomes: agreement about the best option from the list
How success is evaluated: agreement on an idea
Derived from: unknown
History of Development: https://theagileist.wordpress.com/tag/the-value-matrix/
Alternative names: Boston Square: http://www.marketingteacher.com/boston-matrix/