This is a tool for brainstorming individually between meetings
To encourage idea generation within an organisation
Pre-Work Required: Each participant is provided with a notebook (by the co-ordinator) describing the course of action and giving a broad problem statement. The notebook also contains some suggestions for generating ideas, such as: - Transformation methods (reverse, expand, minimise) - Exploration methods (listing problem characteristics or similar problems) - Seeking remote associations (random stimuli from all five senses; unusual properties of other substances).
- Every day, for one month each participant writes one idea in the notebook.
- At regular periods during the month, participants are given further related information from the experts, the literature and colleagues.
- After four weeks, the participants present a brief written summary, giving:
- Their best idea to solve the problem
- Ideas for further investigations that might help solve the problem
- Any completely new ideas about issues unconnected to the problem.
- The notebooks are collected (by the co-ordinator), where the ideas are categorised and summarised.
- Participants can then view all the notebooks and the co-ordinator's report, after which there may be a general group discussion.
Usual or Expected Outcomes: A key advantage is that since the idea generation is extended over several weeks, the opportunity for incubation and exposure to a wide range of stimuli is readily available
Source: VanGundy, John Haefele of Proctor and Gamble