Idea evaluation - Evaluation of a concept - Idea generation Product development
This method is useful for going through a comprehensive, systematic questioning exercise when it comes to identifying relevant aspects of a new idea
1. In preparation for the workshop, take a large sheet of paper and draw a large six-pointed star in the middle of it. Note down the workshop focus, thus the idea, product or challenge in the middle of the star
2. At the tip of each point of the star, write down the words Who, What, Why, Where, When and How.
3. Now ask the group to brainstorm questions on the product, idea or problem, following the outline of the questions Who, What, Why, Where, When and How. Throughout the brainstorm none of these questions will be answered, the group only need to come up with questions at this stage. Creating follow-up questions is also very helpful.
4. The resulting list of questions is the outcome of the Starbursting method. These questions can be used to solve the problem or to evaluate an idea or a product.
5. Depending on the scope of the exercise, it might be useful to have further Starbursting sessions to evaluate the answers to the questions of the initial Starbursting.
Follow-Up Required: Based on the findings of the first Starbursting, a second or even third Starbursting session can be used to evaluate the results of the previous sessions and to identify further aspects.
Usual or Expected Outcomes: The group will produce a list of questions which will help to identify relevant aspects of a new idea.
How success is evaluated: A new idea or a problem has been evaluated in depth.