Setting: allows small group work
Types of participants: They need to be a little playful
Time needed: 3 - 6 min.
Ideal conditions: The group has a high need to generate creative ideas
Pre-Work Required: Think through possible categories of analogies to use in the brainstorm
Type of Facilitator-Client Relationship: There needs to be a high level of trust.
Facilitator personality fit: Able to be playful
1. State the focus question clearly and check to see that the participants understand it.
2. Divide the group into sub-groups/
3. Assign each sub-group an category of analogy to brainstorm from.
Examples of analogies are
--- a) What famous person is this issue like? i.e. Carly Fiorina of HP, Steve Jobs of Apple, Mahatma Gandhi or Bill Gates of Microsoft.
--- b) How would nature deal with the issue such as ants, weather, or an ecosystem?
--- c) How would an other type of organization deal with the issue such as a monastery, the Mafia, a University, the military, etc.?
4. Give the groups time to brainstorm.
5. Have them report.
6. Reflect on the insights that the exercise has brought out.
Follow-Up Required: A convergent exercise to process the ideas.
Usual or Expected Outcomes: a list of ideas that are quite divergent from each other
Potential pitfalls: It can fail if the group is not willing to take a few risks.
How success is evaluated: Divergent ideas
History of Development: unknown
Alternative names: Metaphors for ideas