This exercise supports a user-centred approach to product and service innovation. Teams create an imaginary user (a persona), map out an average day in his or her life, and identify the challenges that he or she experiences. Teams then use this to brainstorm new products or services that could help with those challenges. Finally, sketches or prototypes of the best ideas are quickly developed presented back to for feedback.
A method to capture notes and reflections in hybrid events
Measures of success vary across an organization. Executives concern themselves with company-wide Objectives involving Revenue, Cost, Profit, Margin and Customer Satisfaction.
Further down the org chart, management and individual contributors rate performance against more detailed Key Performance Indicators (KPIs) tracking customer behavior: a product manager may measure app downloads, or number of shopping cart items per visit. These customer behaviors clearly affect the larger corporate Objectives, but how? and which have the most impact?
Most teams, regardless of size, can access data measuring their progress towards goals. Use this group activity to validate the strategic alignment of your KPIs, understand the relationships between them, and brainstorm tests you can perform to validate both.
A concept sketch is a fast freehand drawing.
To be used in Ideation phase.
It doesn’t matter where you work and what your job role is, if you work with other people together as a team, you will always encounter the same challenges:
This is a simple drama game in which participants take turns asking each other “What are you doing?” and acting out the various responses. Though simple, it engages the imagination and gently challenges participants out of their comfort zone by having them mime a range of different actions.
You can improve any solution by objectively reviewing its strengths and weaknesses and making suitable adjustments. In this creativity framegame, you improve the solutions to several problems. To maintain objective detachment, you deal with a different problem during each of six rounds and assume different roles (problem owner, consultant, basher, booster, enhancer, and evaluator) during each round. At the conclusion of the activity, each player ends up with two solutions to her problem.
This simple group game is played in a circle. Participants repeatedly choose one other person to look at, hoping that person won’t be looking back at them. Whenever eye contact is made between two participants, both must shout wildly and lunge backward. They are then eliminated. The game generates laugher and boosts energy in a group.
A simple exercise that complements exploratory, discursive, and creative workshops with insights and opinions from outside. Use this exercise when brainstorming ideas, developing a new product or service or creating a strategy or plan that will include others. Participants phone a co-worker and ask them questions relevant to the task. This quickly generates meaningful input from a range of “outside” perspectives. Often, participants will be surprised at how simple it was to solicit this input and how valuable it is to the process.
Word association in a circle that comes back to the first word
