Brainstorm Rules
At IDEO.org we have seven little rules that unlock the creative power of a brainstorming session.
At IDEO.org we have seven little rules that unlock the creative power of a brainstorming session.
The sequential building of ideas without evaluation.
This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint
When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’.
The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.
A problem solving technique to define a problem, challenge or opportunity and to generate ideas.
You have a wealth of brilliant ideas, and it can be a challenge to select which to take forward to develop further.
This game will help you decide on, and select winning ideas.
A questioning method for generating, explaining, investigating ideas.
Creativity is connecting things. If you are looking to give your creative mind a workout with a simple concept mash-up, look no further. The more you do this, the better you’ll get at one of the fundamental skills that lead to new ideas, combining elements. We've found a simple online tool from Dave Birss that helps you to define random objects that can form the basis of your creative combination.