Brain Writing
The sequential building of ideas without evaluation.
Library of facilitation techniques
Idea Generation and Innovation Activities
Idea generation techniques to get your group into creative thinking mode and boost innovation. Help people to find new perspectives and build on the collective inspiration of your group.
20 results
Methods (20)
Customer experience map
Customer experience mapping is a method of documenting and visualizing the experience a customer has as they use the product or service. It also maps out their responses to their experiences.
To be used when there is a solution (even in a conceptual stage) that can be analyzed.
Four-Step Sketch
The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes:
- Review key information
- Start design work on paper,
- Consider multiple variations,
- Create a detailed solution.
This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint
How-Now-Wow Matrix
When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’.
The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.
Problem Definition
A problem solving technique to define a problem, challenge or opportunity and to generate ideas.
THE IDEA VAULT
You have a wealth of brilliant ideas, and it can be a challenge to select which to take forward to develop further.
This game will help you decide on, and select winning ideas.
The Journalistic Six - Who What When Where Why How
A questioning method for generating, explaining, investigating ideas.
This n’ That
Creativity is connecting things. If you are looking to give your creative mind a workout with a simple concept mash-up, look no further. The more you do this, the better you’ll get at one of the fundamental skills that lead to new ideas, combining elements. We've found a simple online tool from Dave Birss that helps you to define random objects that can form the basis of your creative combination.
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