Idea Generation and Innovation Activities

At IDEO.org we have seven little rules that unlock the creative power of a brainstorming session.

The sequential building of ideas without evaluation.

Customer experience mapping is a method of documenting and visualizing the experience a customer has as they use the product or service. It also maps out their responses to their experiences.

To be used when there is a solution (even in a conceptual stage) that can be analyzed.

DADs make it easy for a group or community to discover practices and behaviors that enable some individuals (without access to special resources and facing the same constraints) to find better solutions than their peers to common problems. These are called positive deviant (PD) behaviors and practices. DADs make it possible for people in the group, unit, or community to discover by themselves these PD practices.

DADs also create favorable conditions for stimulating participants’ creativity in spaces where they can feel safe to invent new and more effective practices. Resistance to change evaporates as participants are unleashed to choose freely which practices they will adopt or try and which problems they will tackle. DADs make it possible to achieve frontline ownership of solutions.

1. Review key information
2. Start design work on paper, 
3. Consider multiple variations,
4. Create a detailed solution.

When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’.

The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.

Open Space is a methodology for large groups to create their agenda discerning important topics for discussion, suitable for conferences, community gatherings and whole system facilitation

A problem solving technique to define a problem, challenge or opportunity and to generate ideas.

A questioning method for generating, explaining, investigating ideas.

Creativity is connecting things. If you are looking to give your creative mind a workout with a simple concept mash-up, look no further. The more you do this, the better you’ll get at one of the fundamental skills that lead to new ideas, combining elements. We've found a simple online tool from Dave Birss that helps you to define random objects that can form the basis of your creative combination.

This introvert-friendly brainstorming technique helps groups of any size to generate and build on each other's ideas in a silent but dynamic setting. As the participants keep moving, the exercise is ideal to kick-off a full day workshop or re-energize the group after lunch.