Idea Generation and Innovation Activities

A simple exercise that complements exploratory, discursive, and creative workshops with insights and opinions from outside. Use this exercise when brainstorming ideas, developing a new product or service or creating a strategy or plan that will include others. Participants phone a co-worker and ask them questions relevant to the task. This quickly generates meaningful input from a range of “outside” perspectives. Often, participants will be surprised at how simple it was to solicit this input and how valuable it is to the process.

Mash-ups is a collaborative idea generation method in which participants come up with innovative concepts by combining different elements together. In a first step, participants brainstorm around different areas, such as technologies, human needs, and existing services. In a second step, they rapidly combine elements from those areas to create new, fun and innovative concepts. Mash-ups demonstrates how fast and easy it can be to come up with innovative ideas.

One of the best ways to explore creativity is through building. Simple low fidelity prototypes can allow us to transform simple (and at times complex) ideas into something physical. In doing so we inevitably open a space for continuing to explore, reevaluate and iterate.

Observing the lives of others is not only an essential element of how we define our own identities, it can also be a great spark for creativity. This activity was inspired by a blog post by Russell Davies.

This specific activity is perfect both for honing your listening and observation skills, but also how to turn this into an everyday documentary-style output. Oh and by the way, he does warn that this activity should be done with a certain level of sensitivity to the subjects you are observing.

The purpose of this simple exercise is to demonstrate three key principles useful for creativity and idea generation: quantity is a condition for quality; building on the ideas of others; the ideas we come up with are usually all the same. The format is simple, with small groups standing and drawing apples. At the end of the exercise, the whole group reflects and draws out learnings and reflections.

Ideation and Concept Development is a process for groups to work creatively and collaboratively to generate creative ideas. It’s a general approach that can be adapted and customized to suit many different scenarios. It includes basic principles for idea generation and several steps for groups to work with. It also includes steps for idea selection and development.

Creativity is connecting things. If you are looking to give your creative mind a workout with a simple concept mash-up, look no further. The more you do this, the better you’ll get at one of the fundamental skills that lead to new ideas, combining elements. We've found a simple online tool from Dave Birss that helps you to define random objects that can form the basis of your creative combination.

Images have the ability to spark insights and to create new associations and possible connections. That is why pictures help generate new ideas, which is exactly the point of this exercise.

You have a wealth of brilliant ideas, and it can be a challenge to select which to take forward to develop further. 

This game will help you decide on, and select winning ideas.

When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’.

The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.

Een manier van brainstormen die creativiteit aanmoedigt en zorgt dat men voortborduurt op de ideeën van anderen.

Brainwriting kan gebruikt worden als onderdeel van een uitgebreidere toekomstverkenning. Lees de oefening Scenario-analyse voor een overzicht van alle opdrachten die hier onderdeel van uitmaken.

Find new opportunities by testing the limit of what's possible? Sometimes getting unstuck means zooming out and then dreaming big. Here's your opportunity to get fantastical. Don't worry about viability or resources, worry about saving the world.