Welcome to the Random Word technique, the most basic and obviously creative technique where you use a random word (hence the name!) to generate new ideas. By getting a random word as a prompt and forcing yourself to use it to solve your problem you are practically guaranteed to attack the problem from a different direction to normal. You take a word from a random word generator, extract its underlying principles and then apply them to your problem to see how they can help. The skill is stopping your mind from (a) thinking this is silly and (b) directly using the actual principles behind the word to your problem without changing them to ones which are easier to apply.
The first thing you need is the random word itself which is classed as the initial stimulus. Next, you establish a bridging idea, which is an idea based on the stimulus. This is used, as the name implies, as a bridge between the stimulus and an idea which you could actually use on your problem. The simplest way to get a random word is using our dedicated software (Brainstorming Toolbox) to give you a random word at the touch of a button.
Quick example 1:
- Using the random word "Balloon" in the context of new ideas about cars.
- A bridging idea could be that you inflate the balloon under the car. The advantages of this would be that the car jack would not puncture rusty cars and that cars could be raised on soft ground.
- The resulting final idea could be to have a car jack which spreads its force more evenly under the car and onto the ground.