IAF Methods

Influence Frame

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Determining influences on a project or change management planning.

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To determine the frame of support for a project or a change process within the teams own network and to consider actions for improving it.
To experience one's frame is bigger than thought and it can be improved.


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    Types of participants: Everyone who is in the project team.

    Ideal conditions: A facility away from work.


    In this workshop we will work on creating a picture of our own frame and we will think of ways how to strengthen this frame of influence. I would like you to think about who needs to support the project.

    Brainstorm of Support
    1. Pass out the form (a square within a square like a picture frame. At the bottom is local; at the top is organizational, at the left side is informal and at the right side is external). This form represents the four support groups on the form. I want you to take 30 minutes and go through the following steps.

    2. Put the changes you are trying make in the center.

    3. For each of the four sides put in the names of people: 

    • The Department: senior and junior workers, support staff, managers.
    • The Organization: Board of Directors, Management Team, Unions, and Professional Organizations.
    • The External Frame: Customer, Suppliers, Local Community (families) and Government.
    • The Informal Power:  Disenfranchised, The Women, the Minorities and The Set Aside.

    4. Brainstorm people you know in each of these categories. You need to be as concrete as possible. If you cannot give a name probably the person is not in your frame.

    Level of support

    5. Support can be given in many ways and you want different kinds of support from different parts of the frame. There are four basic kinds of support:
    • Real Support: They will basically do any thing to help the change process. 
    • Selective Support: These people will do specific things on specific occasions for specific reasons
    • Name Support: These people will let you use their name to accomplish a specific goal.
    • Passive Support: These people agree with you in principle, they will not offer active support, want to be informed and will not prevent you from acting.
    6. For each person on your list, rank them according to the kind of support they represent. You do not want all the people on your list to be 1's or all to be 4's.

    7. Look at the results and decide where you, in which support group do you need more influence? Which kind of support do you need more people?

    Action Plan

    8. Who are the people in the local department that support the changes you are introducing? Put them on a flipchart.

    9. Who are the people in the Organization that supports the changes? Put them on a flipchart

    10 Who in the External Frame is supporting the change? Put them on a flipchart.

    11. Who in the informal network is supporting the change? Put them on a flipchart

    12. What is your strongest part of the frame? Mark these on the flipchart with one color.

    13. Where does your frame need strengthening? Mark these with another color.

    14. What are some practical steps you can do to strengthen your frame? Write these on another flipchart.

    15. Which of these steps are the most important? Mark these on the Flipchart.

    16. Who will take responsibility for step one? Step two? Etc. Write the names next to the step they are responsible for .


    Follow-Up Required: Check to see that people did the action plan.

    Usual or Expected Outcomes: An action plan for increasing the support of the project.

    How success is evaluated: Support for the project increases


    Source: Institute of Cultural Affairs

    Recognizable components: Opening
    Brainstorm of Support
    Level of Support
    Action Plan


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