IAF Methods

Reframing Matrix

by for . Last edit was almost 2 years ago
any 15 - 25

A visual method for allowing participants to consider a problem statement from different perspectives

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Helps to gain different perspectives on business problems, which can eventually deliver a wider range of creative solutions.


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  • Blackboard or whiteboard



Types of participants: Participants should, as for example in a company, be informed and know about aspects relevant to the problem. However, it might help to involve members of different departments in order to increase the width of perspectives.

Think through the diversity of perspectives needed to examine the problem in unique ways, and prepare the visual tool.


1. The problem definition or the issue, in form of a question is put in the middle of a grid. Boxes are aligned around the problem definition. These boxes represent the different perspectives on the issue. For example, the problem is: Why is the new product not selling well?

2. Now there are different approaches of considering perspectives.

  • For businesses the 4P (4 perspectives) approach is very useful. The product will be considered from the following perspectives:

    • Product perspective: Is there a problem with the product?
    • Planning perspective: Is there a problem with business or marketing plans?
    • Potential perspective: What is the market's or the target group's potential?
    • People perspective: Why do people choose other products?

  • The Professions Approach uses the perspective of different professionals. It helps to extend the number of options one has when it comes to solving a problem. The perspective boxes around the central issue can be used for very general professions such as doctors, engineers, systems analysts, sales managers or others. By putting group participants into different perspectives, different solutions will be developed throughout the process.

The facilitator guides the participants through the different perspective stages, asking appropriate questions to help the group see the problem from different perspectives.


Usual or Expected Outcomes: Alternative solutions or perspectives on the nature of an issue are found and can be used for follow-up processes.


Source: Michael Morgan

Comments (2) ( 4.0  avg / 1 ratings)

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  • Nice structural ways of encouraging a group to stand in different perspectives and see a problem in different ways.

    about 3 years ago
  • An interesting twist for a smaller group might be to draw "boxes" on the floor, with the problem question in the centre. Then the group physically moves from one perspective to another to observe the problem from a literally different angle.

    about 3 years ago