5 methods
Alexandre Plennevaux

The Product Box

productbox.jpg

The Product box is a classic from the Agile games line. The kind of typical workshop that turns an austere meeting room into a middle school classroom. In the usual version, this game needs a few accessories: A4 cardboard boxes, scissors, glue, stickers, and the participant’s imagination... This workshop definitely requires some logistical support. It takes about 2 hours to complete and you need one facilitator to manage 6 to 12 participants max.

Teams are asked to imagine that this product will be sold in a *department store**, just like another everyday product. As they imagine the product, they make decisions about its name, a slogan, a logo and 3 or 4 key selling points on the front of the packaging. And on the back of the packaging: a detailed description, the prerequisites and the conditions of use.

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