The Three-Hour Brand Sprint
The Three-Hour Brand Sprint
978
This 3-hour workshop helps to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.
Source: Google Ventures Library (includes further detailed explanation):
https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a
Duration: Any
Participants: Any
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Author
Jake Knapp is the author of New York Times bestseller "Sprint" and "Make Time". Jake spent 10 years at Google and Google Ventures, where he created the Design Sprint process. He has since run it over 150 times with companies like Nest, Slack, 23andMe, Uber, and Flatiron Health. Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta. He is currently among the world’s tallest aspiring novelists.
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