Persona Empathy Workshop
Personas are one of the most popular tools in user research, and are a great way to create shared understanding about users. But they are useless unless people know what they are and how to utilize them.
Designed for research or user-focused teams who want to help others in their organization understand the value and importance of customer personas, this 1-hour 20 minute workshop agenda is highly focused step by step process that is simple and easy to run.
- You'll demonstrate the power of personas and how preconceptions about users and customers are often incorrect.
- Your team will gain some of the tools necessary to better empathize with users and employ personas across the organization
- You'll generate ideas on how to solve problems and meet the needs of your chosen customer persona
This workshop is intended for groups and organizations that are already using or start to use customer personas and who are trying to extend the understanding and use of personas across an organization. You may run this with participants in less user-focused parts of the organization, or to begin demonstrating the value of personas to your team in a concise, effective way.
Objectives
- Develop a shared organizational understanding of what personas are, how they are created, and how they can be used
- Begin generating ideas on how to solve problems and meet the needs of your chosen customer persona.
- Help instill a user-focused mindset in the organization and promote better empathy with your customers
Materials
Attachments
- persona empathy workshop brainstorming.png
- Persona empathy workshop introduce persona.png
Instructions
This workshop is intended for groups and organizations that are already using or starting to use customer personas and who are trying to extend the understanding and use of personas across an organization.
In groups or teams without a strong user research culture, it can be extremely useful to share insights on how to use personas and to demonstrate how powerful and effective they can be when guiding product or marketing decisions. You’ll also find that by including participants from across an organization, any solutions or ideas generated are more well rounded and fully featured.
You may run this with participants in less user-centric parts of the organization, or with whole teams in order to start demonstrating the value and use of personas in a concise, effective way.
The session is short by design – you’ll want as many necessary people to attend as possible so they can begin factoring personas into their day-to-day work.
This workshop is effective in both live and remote formats. Using an online whiteboard makes the collation of materials and learnings easy. Sharing and explaining user profiling data is also effective in a virtual setting, where data and user research can be shared in a simple, organic manner.
Who can facilitate it?
While any facilitator can lead the Persona Empathy Workshop effectively using the instructions and notes in the template, we recommend that the person responsible for user research and who is likely in charge of any persona-based projects to lead the session.
Knowing your personas in and out and being able to answer questions on how research is conducted can be vital in ensuring that everyone understands the value of personas.
If you’re trying to instill a user research culture into a new organization, you might find that key stakeholders from all parts of the organization should attend. Because of the short, swift nature of the workshop, you might even run it several times for different groups. You might find that you are introducing personas specifically to new parts of the organization and so you will likely want to include that team only.
Just remember that the purpose of the workshop is to instill a user-research culture and help groups understand the value of personas: if certain teams already know and use personas, this workshop may not be something they should attend.