Whenever an innovative solution is needed to move your cause forward. Ideation workshops might be applied at various scenarios, such as:
- In the process of developing new services or products
- In the early phases of a project to broaden the perspectives
- Innovating on business strategies
- Finding new angles to solve complex problems
Innovation projects work best when there is a multi-disciplinary team driving the venture, the same goes for ideation sessions. Try to get a good mix of technical and commercial profiles from different business units in the room.