Feature Sprint for Startups

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Designed for early-stage startups, this 3-hour workshop agenda is a step by step process that will help a team align on company purpose, develop a long-term roadmap, and prioritize the feature set of your app or service.

You'll align on what your MVP (minimum viable product) is and generate customer-centric features you can move towards developing too! This process can help quickly clarify and solve many of the problems young start-ups have, for example:

  • Teams that have been “going in circles” when talking about next steps
  • Have a lot of ideas but don't have a starting point
  • Lack clarity about the specific value proposition for marketing, web, and social content

Tips for running this workshop online

  • Pick an online whiteboard tool that allows you to use a large, zoomable canvas.

  • If you’re not using an online whiteboard, we’d recommend using a collaboration tool such as Google Docs to collect the information for each step under a separate heading. Invite everyone into the document to share their ideas but be very clear in regards to editing rights.

  • When facilitating group discussion, we’d recommend that participants use non-verbal means to indicate they’d like to speak. You can use tools like Zoom’s nonverbal feedback tools, a reaction emoji, or just have people put their hands up. The facilitator can then invite that person to talk.

  • Use built-in dot voting tools or allocate dot shapes manually in your online whiteboard tool for the voting section. If using Google Docs or similar, have people comment to indicate a vote.

Feature Sprint for Startups from Justin Mertes at Crema.

Want more context? Watch this video from Justin on how the feature sprint helped Vera, a plant care app.

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Author

Justin Mertes is a coach and design sprint facilitator who comes alongside teams and individuals to help them explore the problem they are solving, what their goals are, and how to best achieve them. He has facilitated sprints and intensive workshops for startups, global cyber security companies, major retail chains, global nonprofits, and more, and several of his case studies are featured on Google Venture’s Sprint Stories. He has a BS in Digital Media Art and an MS in Business Leadership & Ethics, and he won a foxtrot contest in junior high at a cotillion ball.
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