Crafting a Key Message Workshop

This short workshop introduces participants to a simple method for crafting the "key message" around which a presentation, elevator pitch, email or conversation (or any other individual piece of communication) will be designed.

This workshop can be delivered as a stand-alone session to build transferrable skills, or it can be one module in a series of short skills development workshops offered weekly/fortnightly over a period of time. It can be delivered as part of a one- to two-day presentation or communication skills programme.

This template assumes that it will be run as a stand-alone workshop and includes time for set-up and conclusions - these can be removed as needed. This template also assumes that participants know each other, so no time has been included for participant introductions - you may need to build this in if you have a mixed group.

Goal:

By the end of this workshop, participants will have learned a 5-step process for creating a key message that they can use in their communication (presentations, conversations, emails, pitches etc.) to tailor their message to their audience and keep their communication clear and focused.

Participants:

Ideal for 8-12 participants in person, or up to 20 online (more than that and you need to factor in more time for discussions)

Templates: (both attached.)

Simple Key Message Planner template (recommended):

Key Message Planner with Example (for use when talking participants through the planner):