Authentic Social Media Workshop
This is a practical workshop to help you and your team engage more authentically on LinkedIn by discovering what conversations light you up and taking steps to have more of them.
We’ll explore fears and concerns, and how to shift from “What should I say?” to “What do I want to share?” Through guided reflection and simple frameworks, you'll walk away with your own personal and sustainable action plan for having genuine conversations on LinkedIn.
Objectives
- Identify your authentic voice and what feels natural for you to share on social media.
- Unpack common fears and concerns, such as perfectionism, impostor syndrome and overthinking.
- Explore the types of content and conversations that energise you and align with your values or goals.
- Create a simple, sustainable action plan to show up more consistently and confidently on LinkedIn.
Materials
Attachments
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Instructions
When a team wants to build confidence and visibility on LinkedIn, it’s useful for:
- Supporting a company’s brand identity, attracting opportunities, or simply helping individuals share their voice more authentically.
- Running as part of a marketing development program or community-building initiative.
- Supporting a campaign launch, a personal branding push, or following a company-wide shift, such as a rebrand or structural change, where alignment and visibility matter.
If you want to build a personal brand, go for it! But this workshop isn’t about going viral or turning yourself into a content machine overnight. It’s about finding a way to show up in a sustainable way that feels like you.
Through guided reflection, group discussion and simple, repeatable frameworks, you and your team will leave with a clearer sense of what lights you up and a personal action plan to help you join the social media conversations in a way that feels natural.
- An experienced facilitator or team lead with an understanding of reflective practices, community building or social media engagement.
- Best led by someone who can create a safe, non-judgmental space, ideally someone who’s been on the journey themselves and can model authenticity without pressure.
- Bonus if the facilitator is familiar with LinkedIn and can share real examples (their own or others’) to inspire participants.
Author
James Smart is Head of Content at SessionLab. He’s facilitated workshops and designed elearning experiences for places including the University of East Anglia and the National Centre for Writing.
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