Authentic Social Media Workshop

This practical workshop agenda is designed to help you and your team engage more authentically on LinkedIn. 

We’ll explore the common fears that hold us back (hello, overthinking), and gently shift the question from “What should I say?” to “What do I want to share?

View agenda template

Created by Carrin Robertson – SessionLab

  • Time: 1.45 hours
  • Participants: 3+
  • Difficulty: Easy
  • Facilitators: 1

Objectives

  • Identify your authentic voice and what feels natural for you to share on social media.
  • Unpack common fears and concerns, such as perfectionism, impostor syndrome and overthinking.
  • Explore the types of content and conversations that energise you and align with your values or goals.
  • Create a simple, sustainable action plan to show up more consistently and confidently on LinkedIn.

When should this session be delivered?

When a team wants to build confidence and visibility on LinkedIn, it’s useful for:

  • Supporting a company’s brand identity, attracting opportunities, or simply helping individuals share their voice more authentically.

  • Running as part of a marketing development program or community-building initiative.

  • Supporting a campaign launch, a personal branding push, or following a company-wide shift, such as a rebrand or structural change, where alignment and visibility matter.

If you want to build a personal brand, go for it! But this workshop isn’t about going viral or turning yourself into a content machine overnight. It’s about finding a way to show up in a sustainable way that feels like you.

Through guided reflection, group discussion and simple, repeatable frameworks, you and your team will leave with a clearer sense of what lights you up and a personal action plan to help you join the social media conversations in a way that feels natural.

Who can facilitate it?

  • An experienced facilitator or team lead with an understanding of reflective practices, community building or social media engagement.
  • Best led by someone who can create a safe, non-judgmental space, ideally someone who’s been on the journey themselves and can model authenticity without pressure.
  • Bonus if the facilitator is familiar with LinkedIn and can share real examples (their own or others’) to inspire participants.
Check out the template details including step-by-step plan with instructions, timings, printable schedule and more
View the template

About the author

Carrin Robertson

Carrin Robertson is the Community & Partnerships Manager at SessionLab. She’s passionate about creative facilitation and helping people show up with more clarity and confidence.

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