Erica Marx

Story Spine

by for .  

create a story using Kenn Adams Story Spine

Once upon a time...
Every day...
Until one day...
And because of that...
And because of that...
And because of that...
Until finally...
And ever since then...

18

Goal

understand hero's journey arc
can be used to generate alternative endings based on pivot and consequences

Materials

    Instructions

    first teach with familiar stories like fairy tales, popular movies
    Then have participants drop in their own content (brand story, pitch, life before the event they are now attending, etc.)

    Tell the story of your company

    Once upon a time...
    The starting condition (status quo / routine / problem)

    Every day...
    Statement of fact about the person(s) or setting

    Until one day...
    The discovery or event that breaks the routine.

    And because of that...
    The consequences / results of breaking the routine.

    And because of that...
    More consequences / results.

    And because of that...
    More consequences / results.

    Until finally...
    The lasting change / pivot / climax.

    And ever since then 
    The new reality / next steps / conclusion.


    Hyper story spine
    Group all starts with the same story until the 'until one day" pivot point

    See also "Your Amazing Future" that also focused on the because of that component.







    Background

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