MediaLAB Amsterdam

WWWWWH

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‘Who, What, Where, When, Why and How’ is a method used to obtain a thorough understanding of a problem.

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Goal

Allows to reflect on the problem and understand it better, it is then easier to aim for a solution.

Attachments

Instructions

1. Define the problem definition and the problem statement.

2. Ask yourself the WWWWWH questions, and write down the answers on post-its

– Who is involved?

– What occurred?

– When did it happen?

– Where did it happen?

– Why did it occur?

– How did it happen?

3. Review the answers to all the questions, identify where you might need extra information and adapt the answers as needed.

4. Collect insights into a document (can be photos, a video, a mindmap or a slideshow).

NOTE

Your story isn’t complete if you can’t answer these questions. Some questions might spark other questions, answer them too!

OUTPUT

Thorough understanding of the problem.

NEXT

Use the answers as input to create a presentation of your story.

Background

Source: MediaLAB Amsterdam

REFERENCE: based on Design Methods 1, R. Curedale

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