Understanding YOUR CHALLENGE

Setting the Scene (3 minutes):

• Begin by placing a BIG PICTURE Board at the center of the room.

Brief Introduction (2 minutes):

• Energise the room with a quick, zesty introduction. Say something like, "Today we're embarking on a thrilling journey to understand our roles in this business maze. Prepare for a brainwave bonanza!".

Orientation on BIG PICTURE (2 minutes):

• Give a brief orientation or refresher on how to use the BIG PICTURE Board starting with the Symbols:

Team: Represents the I (the individual) and the we (Team) and so collective skills, highlighting the roles and contributions of each team member in the organisation;

Customer: Symbolises the end-users or clients, focusing on their needs and how they interact with different aspects of the business;

Technology: Indicates the tools, systems, and technological solutions that support and enhance the business processes and customer experiences;

Measure: Emphasizes the metrics and KPIs used to assess performance, success, and areas for improvement in the team and the organisation;

Money: Reflects the financial aspects, including budget, revenue, costs, and financial health, crucial to understanding the economic impact of roles and decisions;

Process: Describes the workflows, procedures, and operational methods, showcasing how each role contributes to the efficiency and effectiveness of these processes;

Challenge: Highlights the obstacles, difficulties, or areas of concern, encouraging discussion about how individual roles can address and overcome these challenges;

Opportunity: Points to potential areas for growth, innovation, or improvement, linking them to how roles within the team can seize these chances for development.

• Specifically mention that they should place these Symbols onto the Board and write their short notes next to the Symbol that makes sense to them.

Statement/Question Focus (1 minute):

• Take a moment to write down the focus statement, "How do I make sense? Where do I put things? BIG PICTURE is about making new connections".

Individual Exploration (5 minutes):

• Hand out markers and pre-printed Symbols. Ask each participant to identify where they believe they fit on the Board specifically in relation to the different areas of the Board and Customer Journey yellow line.

Symbol Addition (5 minutes):

• Invite participants to add Symbols to the Board in the area that resonate with their role. For instance, someone in marketing might add the "Customer" and "Opportunity" Symbols near the 'Marketing' area. Encourage annotations;
• Provide a brief description for each area of the BIG PICTURE Board:

Purpose: Defines the core mission and vision of the organisation, guiding the overarching goals and values that influence every role.
Marketing: Focuses on strategies for market presence and customer engagement, highlighting how roles contribute to brand outreach and perception;
Sales: Pertains to the processes and strategies of selling products or services, showing the role's impact on customer acquisition and revenue generation;
Operations: Deals with the day-to-day running of the business, encompassing how each role supports and enhances operational efficiency and effectiveness;
Customer Care: Centers on customer support and relationship management, linking roles to the quality and approach of customer interactions and satisfaction;
Suppliers: Relates to the network of suppliers and partners, focusing on how roles manage and optimise these relationships for business success;
Partners: Involves collaborative alliances and partnerships, showcasing how each role contributes to and leverages these relationships for strategic advantages.