This is a fantastic depiction of modern product and service development, and it allows a team and a leader to communicate effectively in which phase of the innovation journey are they. It helps the team to focus and to checklist the events, tools, and profiles that can generate the most growth on each phase.
Master Product & Service Development
Have a dialogue around where we are as a team and what we should focus on. People can add post-its with their comments on every stage if it is an existing team.
Martin Hacks book The Growth Curve