Gamestorming methods

Impact and Effort Matrix

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In this decision-making exercise, possible actions are mapped based on two factors: effort required to implement and potential impact. Categorizing ideas along these lines is a useful technique in decision making, as it obliges contributors to balance and evaluate suggested actions before committing to them.



To generate ideas and examine them by two factors: Impact and Effort





    Given a goal, a group may have a number of ideas for how to achieve it. To open the exercise, frame the goal in terms of a “What to do” or “What we need” question. This may sound as simple as “What do we need to reach our goal?”

    Ask the group to generate ideas individually on sticky notes.

    Then, using Post-Up, ask them to present their ideas back to the group by placing them within a 2×2 matrix that is organized by impact and effort:

    • Impact: The potential payoff of the action
    • Effort: The cost of taking the action


    The source of the Impact & Effort Matrix game is unknown

    Source: Gamestorming

    Comments (1) (5.0 avg / 1 ratings)

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    • Interesting approach

      over 1 year ago