MediaLAB Amsterdam

Brain writing

by .  Last edit was 2 years ago
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Brainwriting is essentially the same as brainstorming. Ideas are generated by asking people to write them down instead of verbally presenting them.

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Goal

Develop ideas with a team that doesn’t feel comfortable with either drawing or presenting. Some people don’t feel comfortable 
with drawing or presenting, this might hinder their idea generation.

Attachments

Instructions

  1. Recruit a team that will be part of the brainwriting session.
  2. Arrange a space and materials needed for the session.
  3. As a moderator, organize the participants and define the problem.
  4. Each participant brainstorms 3 solutions in 2 minutes in written form.
  5. After 2 minutes, ask participants to pass the sheet to the left, the sheets circulate.
  6. The participants build upon the existing suggestions writing their own idea underneath the previous one.
  7. Repeat as many times as there are people.

NOTE

In each new round allow one extra minute. Good for group interaction.

OUTPUT

Many solutions to the problem, co-produced by a team.

NEXT

Filter the ideas with the most potential and develop them.

Background

Source: MediaLAB Amsterdam

REFERENCE:

CLARK, Charles Hutchison. Brainstorming, the Dynamic Way to Create Successful Ideas. Doubleday, 1958.

VANGUNDY, Arthur B. Brain writing for new product ideas: an alternative to brainstorming. Journal of Consumer Marketing, 1984, 1.2: 67-74.

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