Brainwriting is essentially the same as brainstorming. Ideas are generated by asking people to write them down instead of verbally presenting them.
Develop ideas with a team that doesn’t feel comfortable with either drawing or presenting. Some people don’t feel comfortable with drawing or presenting, this might hinder their idea generation.
- Recruit a team that will be part of the brainwriting session.
- Arrange a space and materials needed for the session.
- As a moderator, organize the participants and define the problem.
- Each participant brainstorms 3 solutions in 2 minutes in written form.
- After 2 minutes, ask participants to pass the sheet to the left, the sheets circulate.
- The participants build upon the existing suggestions writing their own idea underneath the previous one.
- Repeat as many times as there are people.
In each new round allow one extra minute. Good for group interaction.
Many solutions to the problem, co-produced by a team.
Filter the ideas with the most potential and develop them.
Source: MediaLAB Amsterdam
CLARK, Charles Hutchison. Brainstorming, the Dynamic Way to Create Successful Ideas. Doubleday, 1958.
VANGUNDY, Arthur B. Brain writing for new product ideas: an alternative to brainstorming. Journal of Consumer Marketing, 1984, 1.2: 67-74.