Nel Mostert

Y-box idea generation tool

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Use Y-box for your New Production Development ideation workshop

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Goal

Generate great ideas for New Product Development topics

Materials

    Instructions

    Y-box facilitates your (online) NPD ideation workshop.

    Y-box is an online ideation tool with over 400 cues for generating great ideas for New Product Development. The cues are derived from numerous (a.o. Unilever) ideation sessions facilitated by Nel Mostert CPF|M and structured in the 6Ps: Packaging, Place, Price, Product, Promotion, Proposition. Each cue inspires you to generate ideas for your next or improved product or service.
    Curious? Please view our introduction video: https://youtu.be/Bb0APWjuw48 or visit the website: https://prod.y-box.online/.
    If you want to try it yourself, you need an access code. Ask for a personal access code with: yeunkim@designonlytogether.com.

    Who should use Y-BOX?

    We recommend Y-BOX to:

    • A company developing their new/existing commercial product, and needs new ideas for it. You might need a facilitator to guide the session using Y-BOX. We can be your facilitator in this case.
    • A freelancer facilitator who runs sessions regularly and has clients who develop new/existing commercial products.
    • A design educator who wants their students to try new ideation tools to improve their design or product.
    • An early adopter who wants to try a new online tool related to the ideation and design process.
    • A trainer who runs creative workshops to get people thinking out of the box
    • Others who just want to try Y-BOX to get to know more!

    Background

    This tool was developed by Nel Mostert CPF|M during many creativity sessions in Unilever. We are now happy to offer this tool to you online.

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