A SWOT Analysis is used in project planning, strategic planning and other processes where agreement is needed about the current situation of a project, department or organization. It stands for Strengths, Weaknesses, Opportunities and Threats.
- Flipcharts (4)
- note paper and pens
Types of participants: Member of the project, department or organization.
Pre-Work Required: defining what the analysis is about.
Type of Facilitator-Client Relationship: any. This is such a common tool that a facilitator is not always used.
Set the Context
1. A facilitator might say "Today we're going to develop a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for the project. A SWOT, after all, is never general, but in relation to a specific market need."
2. "What are some things from yesterday that we need to remember in working with SWOT analysis?"
3. Put these up on a flipchart.
1. Take two sheets of paper. Draw a line down the centre of both of them. Put in Strengths, Weaknesses, Opportunities and Threats at the top of the columns.
2. State the issue that you are dealing with.
3. Take a few minutes and brainstorm individually in each of the columns.
4. When the group is done go around the table and get out items for (Internal) Strengths. Then Weakness. Then (External) Opportunities and Threats. Ask people to add new items rather than repeat the same item.
5. What are the key Strengths? Weaknesses? Opportunities? Threats?
6. We want to divide into teams and each team will write sentences describing their key items in sentence form and give illustrations or examples from real life.
7. When they are finished ask them to read their sentences out to the group.
8. We are not interested in editing the sentences but more check the content. Are there any suggestions about the content?
9. Move to the next sentence.
Go to the next exercise.
Follow-Up Required: Next Steps
Usual or Expected Outcomes: An agreed on list of Strengths, Weaknesses, Opportunities and Threats.
Potential pitfalls: Not dealing with the real situation.
Derived from: unknown
History of Development: unknown
Alternative names: Strengths, Weaknesses, Opportunities and Threats Analysis