Fill in the Blank

1. Create a fill-in-the-blank exercise for your user, focused on how they would feel in a given context.

I am happy sad excited at my best successful when I _______ because __________ and ______________. 

Here's an example:

I am at my best when I feel like my space is clean because it makes me feel organized and in control.

2. Once you have a deeper understanding of your users, put yourself in their shoes and fill this out as if you were them.

I am _______ trying to _______ but _______ which makes me _______.

Here's an example:

I am a young girl trying to gain control of my future but everything feels chaotic which makes me feel powerless.

Project Example

When working with farmers on a financial health project in Zimbabwe, we used a similar exercise to understand when families are under the most financial stress and why.