Ethos, Logos, Pathos
Ethos, Logos, Pathos

The goal of this game is to channel Aristotle’s assessment of your argument.
Duration: 10m - 60m
Participants: 1 - 10
Difficulty: Low

Instructions
Aristotle laid the groundwork for persuasive communication in the 4th century. Although the times have changed, effective communication hasn’t. Evaluate a communication, such as a value proposition, by using the three elements of rhetoric. Role playing as your audience, score your message from 1 to 10 on these categories:
- Ethos/Credibility: Who are you, and what authority do you have on the topic?
- Logos/Logic: How clear and consistent is your reasoning? How do your facts measure up against my facts?
- Pathos/Emotion: How vivid, memorable, and motivating is your message?
Look for areas of improvement or imbalance.
Attachments
- Ethos-logos-pathos-cover.webp
Background
The Ethos, Logos, Pathos game is credited to James Macanufo.
Author
Gamestorming is a set of co-creation tools used by innovators around the world.
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