Gamestorming methods

Ethos, Logos, Pathos

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10 - 601 - 10 Low

The goal of this game is to channel Aristotle’s assessment of your argument.




Aristotle laid the groundwork for persuasive communication in the 4th century. Although the times have changed, effective communication hasn’t. Evaluate a communication, such as a value proposition, by using the three elements of rhetoric. Role playing as your audience, score your message from 1 to 10 on these categories:

  • Ethos/Credibility: Who are you, and what authority do you have on the topic?
  • Logos/Logic: How clear and consistent is your reasoning? How do your facts measure up against my facts?
  • Pathos/Emotion: How vivid, memorable, and motivating is your message?

Look for areas of improvement or imbalance.


The Ethos, Logos, Pathos game is credited to James Macanufo.

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