Ethos, Logos, Pathos

The goal of this game is to channel Aristotle’s assessment of your argument.

Duration: 10m - 60m
Participants: 1 - 10
Difficulty:  Low
Gamestorming methodsby 

Instructions

Aristotle laid the groundwork for persuasive communication in the 4th century. Although the times have changed, effective communication hasn’t. Evaluate a communication, such as a value proposition, by using the three elements of rhetoric. Role playing as your audience, score your message from 1 to 10 on these categories:

  • Ethos/Credibility: Who are you, and what authority do you have on the topic?
  • Logos/Logic: How clear and consistent is your reasoning? How do your facts measure up against my facts?
  • Pathos/Emotion: How vivid, memorable, and motivating is your message?

Look for areas of improvement or imbalance.

Attachments

  • Ethos-logos-pathos-cover.webp

Background

The Ethos, Logos, Pathos game is credited to James Macanufo.

Author

Gamestorming is a set of co-creation tools used by innovators around the world.

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