{"version":"1.0","type":"rich","title":"How-Now-Wow Matrix","provider_name":"SessionLab","provider_url":"https://www.sessionlab.com","height":168,"width":360,"html":"\u003cblockquote class=\"sessionlab-method blockquote\" data-lang=\"en\" data-method-id=\"t26dll\"\u003e\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.sessionlab.com/methods/how-now-wow-matrix\"\u003eHow-Now-Wow Matrix\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;\n\u003cem\u003e#idea generation\u003c/em\u003e\u0026nbsp;\n\u003cem\u003e#remote-friendly\u003c/em\u003e\u0026nbsp;\n\u003cem\u003e#decision making\u003c/em\u003e\u0026nbsp;\n\u003cem\u003e#prioritization\u003c/em\u003e\u0026nbsp;\n\u003c/p\u003e\u003cp\u003eWhen people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’.\u003c/p\u003e\u003cp\u003eThe How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"https://app.sessionlab.com/assets/widgets.js\" type=\"text/javascript\"\u003e\u003c/script\u003e\n"}